At this point, most marketing teams use some form of automation to streamline their work. If you’re looking for the best marketing software platform, here are our top picks:
1) Zoho MarketingHub
Zoho MarketingHub is a marketing automation software that helps you to connect with your customers and grow your business. It helps you to manage all your marketing campaigns in one place, including email, social media, and other marketing channels.
Zoho MarketingHub provides advanced segmentation capabilities so that you can target the right audience with personalized messages at the right time. You can also create dynamic campaigns based on customer behavior or purchase history to increase conversion rates for maximum ROI
The platform comes with a robust set of tools for creating custom emails (that include images), creating landing pages, track campaign performance and more.
2) HubSpot Marketing Hub
HubSpot Marketing Hub is an all-in-one marketing software platform that helps you create, track, and optimize your marketing campaigns.
HubSpot Marketing Hub helps you find the right customers and leads.
3) Marketo Engage
Marketo Engage is a marketing automation platform that helps marketers segment and target audiences, create personalized email messages, and automate campaigns. Marketo Engage has a built-in CRM and marketing automation software. By connecting your website, eCommerce store and social media channels with Marketo’s data intelligence platform you can build sophisticated customer personas which you can use to target your audience with relevant content at the right time.
In this section of our guide we will be exploring what Marketo’s digital marketing suite can do for you today by looking at some key features of their offering including:
- Segmentation
- Personalized emails & campaigns
- Automation
4) SharpSpring Marketing Automation
SharpSpring is an all-in-one marketing automation platform that allows you to manage your email, social media and other marketing campaigns. It allows you to create custom automated rules based on time, events and activities so that you can automate emails according to the conditions set by you.
With SharpSpring you can create customized workflows to connect with your customers through different channels such as live chat, email and phone calls. The software also helps small businesses connect with their target audience via social media channels like Facebook Messenger, Instagram DM and Twitter DMs.
5) Moosend
MooSend is a marketing automation tool that helps you to create and send beautiful emails, manage your leads and measure the results.
Moosend is a great option for small businesses because it has a free plan that allows you to send up to 500 emails per month.
6) ActiveCampaign
ActiveCampaign is a great choice for small businesses. ActiveCampaign is an excellent choice for large businesses. ActiveCampaign is a good choice for businesses of all sizes, but really shines with larger organizations due to its advanced features and integrations.
7) Movylo: Best for Small Businesses
Movylo is the leading marketing automation engine for local business owners who want to increase customer engagement and drive more people into their stores, without having to dedicate time every day to use the software. Movylo runs on AutoPilot so you activate it, customize it the way you like, and you can forget about it.
It’s your marketing office in the cloud.
The Movylo AutoPilot is an intelligent marketing automation engine that sends out targeted and personal messages (like birthday wishes, bring a friend, come back to visit us, write a review, daily deals and much more…) to your customers, with the goal of engaging with them and driving them back to your business more often.
Conclusion
This article has given you an overview of the marketing automation software industry. You should now be able to understand how marketing automation works, as well as the various features available on each platform. We’ll continue to update this guide with new tools, so stay tuned for updates!