If you’re an entrepreneur looking to build a customer base online, it’s time to get serious about finding people who are interested in what you have to offer. It’s no coincidence that the world is becoming more and more digital: it means there are endless opportunities for you as an entrepreneur. The key is knowing where your target audience hangs out online and then reaching out to them by providing value first before asking for anything in return.
Identify your target audience.
Before you begin to find customers online, it’s important to know who your target audience is. Defining a target audience can help you narrow down your marketing efforts, which leads to higher conversions and increased sales.
Here are some ways to define the right people for your business:
- Who will buy my product or service?
- What type of person do I want using my product or service?
- When should they use it? (For instance, daytime only?)
Locate your audience on the social channel that makes the most sense for your business.
Your first step is to choose the social channel that makes the most sense for your business. Think about where your customers spend their time online, and ask yourself which channels are likely to be most effective at converting those users into sales.
- The channel with the most users in your niche. This could be a big one like Facebook or Twitter, or it could be smaller networks like Reddit or Pinterest.
- The channel with the most potential for growth. This can be determined by analyzing how many users are already active on a given network in relation to its total population size (i.e., if 5% of all internet users use Instagram compared to 2% using Pinterest). If you’re just starting out and don’t have a strong presence yet, it might make sense to start with an emerging platform; once you’ve established yourself there you’ll be able to branch out onto bigger networks like Facebook without having such high expectations set upon yourself initially!
Find people who already have an established audience in your niche.
When you’re looking for customers online, one of the best places to start is by finding people who already have an established audience in your niche.
Why? Because they’ve already spent a considerable amount of time and energy building their reputation and they are more likely to be willing to work with you than someone who is just starting out.
You can find these influencers by searching on social media platforms like Twitter, Facebook and Instagram using hashtags related to your industry or topic. For example: #socialmediamarketing or #fashionblogger
Do keyword research to find long-tail, low competition phrases.
- Use a keyword tool. There are many free and paid keyword tools available. You can search for a variety of different keywords using Google’s Keyword Planner tool or Moz’s Keyword Explorer, but be sure to use a reliable source when doing so.
- Find long-tail keywords with low competition. Long tail keywords are easier to rank for because they have less competition and attract fewer searches each month than broad terms do, making it easier for your site to get found by the people who are looking for what you offer. These types of phrases tend to be longer than one word but shorter than two or three; they’re also more specific in nature because they describe things more precisely (e.g., “how to find customers online” instead of just “finding customers”). The best way to find these types of phrases is by doing keyword research using tools like Google AdWords Keyword Planner or Moz’s Keyword Explorer—but again, be sure that you’re using reliable sources before diving into this step!
Always be creating new content for your audience to consume.
In order to find customers online, you need a strategy that’s sustainable and scalable. While building an audience for your business is not easy, following these steps will help you get started:
- Always be creating new content for your audience to consume. The more content you produce, the better chance you have of creating something that resonates with people. If you’re not able to constantly create new content yourself, hire someone who can help or outsource it entirely!
- Make sure the content is relevant and easy to consume (i.e., short videos or blog posts). The easier it is for people to consume what you’ve created, the more likely they are going to share it with others in their network–and social media plays an important role here! After all, how many times have we seen people sharing articles on Facebook instead?
- Keep track of how often other marketers are publishing similar types of posts so that you don’t waste time trying something nobody else has done before; however if nobody else has done this before then go ahead and try it out yourself since those type of opportunities aren’t available anywhere else either 😉
Craft a magnetic headline that sucks people in.
A headline is the first line of your blog post or article, and it can make or break your chances of getting views. If you’re not sure how to create a good one, here are some tips:
- Keep it short and snappy. Your headline should be no longer than 6 words. You want to get people interested in reading more without having to read too much!
- Make sure it’s relevant to the content on offer (and vice versa). If you’re writing about entrepreneurship in 2022, for example, don’t use “How To Win Friends And Influence People” as your title—it’s probably not going to be very helpful for anyone looking for advice on starting their own business!
- Make sure your headline stands out from all the other ones around it. This is why we recommend using numbers rather than words when creating yours; numbers tend not only tell us how many things there are but also attract attention fast while being easy enough not overwhelm even casual readers like myself 🙂
Building an audience is part art and part science
There are a lot of things that go into building an audience and growing your business online. You need to have a good strategy and product, as well as a good team, marketing plan, and business model. You also need to have a good brand. And all of these things should work together to create something that people want to pay attention to.
Building an audience isn’t just about getting people’s attention; it’s also about keeping their interest long enough so that they’ll come back again—and maybe even tell someone else about what they’ve seen or heard!
We hope you found this post helpful in your online marketing journey! Remember that building a large, loyal audience is not an overnight process. It takes time, effort and dedication.