Bella’s Hair Salon is a premium hair and beauty salon in Los Angeles, specializing in cuts, color, and styling for women and men. Owner Maria Smith built a reputation for quality over 12 years, but keeping clients coming back consistently was always a struggle in a competitive market.
LA is full of salons, and clients often try new places. Maria noticed that even satisfied customers would disappear for months, either forgetting to book or being lured by competitors’ promotions. She was spending too much time manually calling and texting clients to fill her schedule.
“I was skeptical about automated marketing. I thought my clients wanted the personal touch. But I was spending hours every week just trying to fill empty slots.”
The first thing we did was connect our website, social media, and Google to Movylo so we could start growing our customer list.
On the website, we added a registration pop-up; on social media and Google, we published posts aimed at driving sign-ups. We also placed a QR code near the checkout to encourage customers visiting the salon to register.
This allowed us to grow our customer list from 100 contacts to 700 in just a few months! And not only that — we also carried out several campaigns to drive them back into the business.
Every client signs up with their info and preferences. We know their favorite stylist, services, and visit history.
Automatic reminders reduce no-shows by 60% and keep our schedule full and predictable.
Clients get gentle reminders when it's time for their next cut or color touch-up based on their service history.
Special offers on birthdays and client anniversaries make them feel valued and drive bookings.
Clients receive a thank you message with a review request right after their appointment.
Based on their service, we remind them when it’s time to come back (4 weeks for cuts, 6 for color).
Haven’t seen you in 60 days? Get a special “We miss you” offer to come back.
Loyal clients refer friends and both get rewards. Our best source of new clients!
Thanks to Movylo, we’ve seen a clear increase in appointment bookings, attracted new customers, and boosted our average ticket value. We’ve also experienced a significant growth in customer reviews.
Join Bella’s and hundreds of other salons growing with Movylo.
